APA Style

BELCH,George E (et.al). (2003). Advertising and Promotion; an integrated marketing communication perspective . : Mcgraw Hill.

Chicago Style

BELCH,George E (et.al). Advertising and Promotion; an integrated marketing communication perspective. : Mcgraw Hill, 2003. Text.

MLA Style

BELCH,George E (et.al). Advertising and Promotion; an integrated marketing communication perspective. : Mcgraw Hill, 2003. Text.

Turabian Style

BELCH,George E (et.al). Advertising and Promotion; an integrated marketing communication perspective. : Mcgraw Hill, 2003. Print.