CV. Laser Visor Indonesia) Rizal Akmal Bakhtiar Primary Author mixed material bibliography Jakarta JURNAL ADMINISTRASI BISNIS 2025 id Indonesia

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This study aims to analyze the marketing mix strategy of CV. Laser Visor Indonesia in increasing titanium bolt sales through Shopee and TikTok. The research is motivated by intense competition in the automotive industry and the growing trend of digital marketing. A descriptive qualitative method was applied, with data collected through observation, interviews, and documentation involving six informants from the company, consumers, and academics. The findings reveal that creative visual content on TikTok, combined with Shopee’s promotional features such as discounts, product bundling, and flash sales, effectively boosts sales. The product’s appeal, supported by anodized designs, varied colors, attractive packaging, and fast distribution, strengthens consumer trust and loyalty. Overall, the integration of visual promotional strategies with digital distribution has proven effective in expanding market reach. These results can serve as a reference for MSMEs to develop adaptive and competitive promotional strategies in the digital era. Marketing Mix Strategy, Shopee, TikTok, Social Med NONE Perpustakaan Institut Ilmu Sosial dan Manajemen STIAMI Welcome to Library Institut STIAMI EJ2500006 KAMPUS PUSAT Jurnal - Analisis Strategi Marketing Mix melalui Media Sosial Shopee dan TikTok untuk Meningkatkan Penjualan Baut Titanium (Studi Kasus: CV. Laser Visor Indonesia) 12180 2025-08-28 12:38:42 2025-08-28 12:38:42 machine generated