Analisis Strategi Marketing Mix melalui Media Sosial Shopee dan TikTok untuk Meningkatkan Penjualan Baut Titanium (Studi Kasus: CV. Laser Visor Indonesia)

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This study aims to analyze the marketing mix strategy of CV. Laser Visor Indonesia in increasing
titanium bolt sales through Shopee and TikTok. The research is motivated by intense
competition in the automotive industry and the growing trend of digital marketing. A descriptive
qualitative method was applied, with data collected through observation, interviews, and
documentation involving six informants from the company, consumers, and academics. The
findings reveal that creative visual content on TikTok, combined with Shopee’s promotional
features such as discounts, product bundling, and flash sales, effectively boosts sales. The
product’s appeal, supported by anodized designs, varied colors, attractive packaging, and fast
distribution, strengthens consumer trust and loyalty. Overall, the integration of visual
promotional strategies with digital distribution has proven effective in expanding market reach.
These results can serve as a reference for MSMEs to develop adaptive and competitive
promotional strategies in the digital era.

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EJ2500006 KAMPUS PUSAT Tersedia

Informasi Detil

Judul Seri	-
No. Panggil	-
Penerbit	JURNAL ADMINISTRASI BISNIS : Jakarta., 2025
Deskripsi Fisik	-
Bahasa	Indonesia
ISBN/ISSN	-
Klasifikasi	NONE
Tipe Isi	-

Tipe Media	-
Tipe Pembawa	-
Edisi	-
Subyek	Marketing Mix Strategy, Shopee, TikTok, Social Med
Info Detil Spesifik	-
Pernyataan Tanggungjawab	-

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Jurnal - Analisis Strategi Marketing Mix melalui Media Sosial Shopee dan TikTok untuk Meningkatkan Penjualan Baut Titanium (Studi Kasus: CV. Laser Visor Indonesia)

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