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  <title>The Journal of Brand Management</title>
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  <namePart>Mats Urde</namePart>
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  <namePart>Myvamvy M. Trueman</namePart>
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  <namePart>Tim O. Brexendorf</namePart>
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  <namePart>Shaun Powell</namePart>
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  <namePart>Khanyapuss Punjaisri</namePart>
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  <namePart>Shirley Leitch</namePart>
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   <publisher>Palgrave Macmillan</publisher>
   <dateIssued>2007</dateIssued>
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 <note type="statement of responsibility">Mats Urde, Myvamvy M. Trueman, Tim O. Brexendorf, Shaun Powell, Khanyapuss Punjaisri, Shirley Leitch,</note>
 <subject authority="">
  <topic>Corporate Marketing and The Branding of The Organi</topic>
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  <topic>Organisational Marketing</topic>
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  <topic>Corporate Brand</topic>
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  <topic>Brand Behaviour</topic>
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  <topic>Retooling the Corporate Brand</topic>
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 <classification>51</classification>
 <identifier type="isbn">1350231X</identifier>
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