APA Style

Chris, Rice. (1997). Understanding Customers 2nd ed . : Butterworth-Heinemann.

Chicago Style

Chris, Rice. Understanding Customers 2nd ed. : Butterworth-Heinemann, 1997. Text.

MLA Style

Chris, Rice. Understanding Customers 2nd ed. : Butterworth-Heinemann, 1997. Text.

Turabian Style

Chris, Rice. Understanding Customers 2nd ed. : Butterworth-Heinemann, 1997. Print.